by Jody Nimetz
The success of the Web has traditionally been based around linking, so much so that the search engine algorithms are based heavily on thinks like link popularity amongst hundreds of other elements. The fact is that the engines do place a lot of weight on link popularity and link authority. My concern is that pages with high link popularity do not always serve up the best result for my needs as a searcher. This is one reason why I was excited to see some of the focus from Google switch to real-time search results. Many real-time search results do not necessarily have a lot of link popularity (at least not initially). However these results tend to provide the timely information that one may be looking for.