Google: Caught in the Act of Balancing

by Admin

30 Nov
 None    Search Engines

by Gord Hotchkiss

In last week’s column, I talked about the number of changes I was seeing on the Google results page, and, in particular, how they might maintain the delicate balance between driving revenue from the page and maintaining user trust. No sooner did the digital ink dry on the column than I received an email from an old friend, Chris Knoch, formerly of Omniture and now VP of Marketing at Ready Financial. In his email, Chris included a screen shot of a rather interesting beta that Google is running:

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