To become successful in any Internet business you should appreciate that keywords you pick for a SEO campaign are hugely important. If you unwisely go for the most frequently searched keywords, you are shortly likely to face a problem of overly high competition. This, in turn, can make you assume that ranking well on those keywords is unworthy of your time and investments. In the worst scenario, you may come to the conclusion that attaining top positions on Google for these keywords is practically impossible.