by Admin
Writing website content is an entirely unique concept and is one that few Webmasters ever get to grips with. The reason it is difficult is because most of us are tuned to writing for paper publications, in the same way that our brains find it much easier to read from a paper publication. When we read from a book, a newspaper, or a magazine we are able to digest approximately 60% of the information we see. Another problem is that Internet readers are much more impatient than their 'real life' counterparts and, as a result, they skip passages and digest much less information.
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