The Insula and the Accumbens: Driving Online Behavior

by Admin

21 Dec
 None    Internet Related

by Gord Hotchkiss

One of the more controversial applications of new neurological scanning technologies has been a quest by marketers for the mythical “Buy Button” in our brains. So far, no magical nook or cranny in our cranium has given marketers the ability to foist whatever crap they want on is, but a couple of parts of the brain have emerged as leading contenders for influencing buying behavior.

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