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The Insula and the Accumbens: Driving Online Behavior

on 21 Dec  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

One of the more controversial applications of new neurological scanning technologies has been a quest by marketers for the mythical “Buy Button” in our brains. So far, no magical nook or cranny in our cranium has given marketers the ability to foist whatever crap they want on is, but a couple of parts of the brain have emerged as leading contenders for influencing buying behavior.

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