Deciding on a definite marketing strategy is an extremely important aspect for any company thinking of promoting their branding and sales success. What better place than the Internet, that is a part of the consumer's life today. Easier said than done. So, how does one go about this marketing process, as many older and even established companies feel alienated in web space? What makes them decide to leave it to the experts, as it were, and approach a reputable SEO agency, or maybe take the decision to go for an in-house marketing solution?