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Branding is Big and Growing

on 25 Oct  Posted by Admin  Category: Internet Related  

by Rob Sullivan
http://www.enquiro.com

I listened to the Yahoo! earnings call this week and one thing struck me as quite interesting.

The use of branded keywords in paid search is growing. In fact Yahoo! claims that its top 200 advertisers use Yahoo! paid search to promote their brands.

They realize that they need to be involved in the research process even if they can't directly measure conversions offline.

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