Another year, another SEMPO survey

by Admin

07 Dec
 None    General

by Gord Hotchkiss

As chair of SEMPO, one of the things I've seen establish itself is the regular SEMPO state of the market survey. Every year about this time, we field a gargantuan survey (in excess of over 400 questions, including all the possible branches) in which we attempt to capture a relatively complete snapshot of where search is at at this given point in time. We use the data captured to analyze year over year trends and attempt to project forward at how these trends might develop over the coming year. This year, in addition to the main survey, which primarily collects North American data, we'll also be launching a smaller European version, scheduled for the New Year.

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