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Copywriting Makeover: Making An Emotional Connection Part 2

on 02 Aug  Posted by Admin  Category: Internet Related  

Part2 of 2

by Karon Thackston © 2004
http://www.copywritingcourse.com

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.)

In the conclusion, you'll see how all the rewrite turned out and how exciting the end results have been.

Copywriting Makeover: Making An Emotional Connection

on 02 Aug  Posted by Admin  Category: Internet Related  

Part 1 of 2
by Karon Thackston © 2004
http://www.copywritingcourse.com

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.

That's why I was excited when I had the opportunity to rewrite the homepage copy for a vacation cruise service. While the copy they used previously gave all the details and got them a good number of bookings, it just didn't have what it takes to make me start daydreaming about my next cruise. It didn't. but it was about to!

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