Debunking the Myth; Outbound Marketing Actually Facilitates Inbound Efforts

by Admin

28 Apr

Traditional marketing wisdom has held for the last 20 years that outbound marketing is dead, and that inbound is the only way in B2B marketing—yet Clickback says that outbound marketing and sales can actually help inbound.

Over the last couple of decades, it’s been said that inbound marketing is the most cost-effective form of marketing—but it’s become obvious that inbound marketing can’t be effective without a measure of trust, 1 and such trust cannot occur unless a relationship between the seller and the prospect is begun, developed and continued. 2 Clickback, a software as a service company, tells us that – in some cases – such a relationship cannot exist without outbound marketing and sales taking place.

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