Like large companies, small business and home business owners need to advertise. When it comes to advertising dollars, small businesses don't have the budgets of large companies. They must be more careful about how and where dollars are spent.
Because small businesses and home businesses typically don't have the budgets to hire search engine marketers to optimize their websites for first page ranking, the best way to get found on the internet is to use Pay Per Click Advertising.
Pay Per Click Advertising is an online advertising format that enables you to place your advertisements at or near the top of search engines for your keywords based on the amount you bid.