Date / Time

 

Ads

News by month

News Categories

Link to us

Link to us

Ads

Subscribe

Search Promotion Data

Ads

News by month 2018

Latest News

Ads

Ads

B2B Online Marketing - Dealing with Increasing Amounts of Competition

on 24 Oct  Posted by Admin  Category: Internet Related  

by Jody Nimetz
http://www.enquiro.com

Increasing amounts of direct online competition is the single factor that is propelling B2B marketing to innovate, create lateral economic solutions, and revise corporate strategies.

As I discussed in a previous article on B2B Marketing in 2006, B2B marketing in 2006 means that for us, success is as much about finding the right person as it is about being found by the right person. It isn't as easy as it used to be, competitors are adopting new solutions for targeting prospects, while the available online real estate (the Search Engine Results Pages (SERPs) of the search engines) is becoming overcrowded. At the same time, prospects are becoming more search savvy, choosing to redefine queries rather than search subsequent pages. What does this mean? It means that it is becoming increasingly difficult for businesses to be found by the right person, especially seeing as Google has replaced book cases of catalogues and rolodexes of business cards. Online competition means that B2B marketers need to position their companies in the best search engine, the best ranking, for the best query.

It's really still a game of location, location, location.

News Categories

Ads

All logos and trademarks in this site are property of their respective owner.

© 2001-18 PromotionData.com
A division of The Promotion Group network of sites.    Back to top ↑
e107 Theme by veskoto