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Measuring Success After the Click

on 27 Apr  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

Avinash Kaushik speculates that Bounce Rate might be the sexiest web metric ever. Scott Brinker has a whole blog dedicated to post click marketing. I believe it was Craig MacDonald at Covario who said bad landing pages are where good leads go to die. And I’ve been quoted as saying (categorically, no less) that the single most important thing we can do for the client happens after the search click.

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