Because approximately 85% of all internet users looking to buy online will place a keyword in the search box of a search engine, you had better have a good understanding of how to market your website to them. I wrote this article to help you understand a little bit about how search engines work.
Search engine marketing was once the gold rush for online customer acquisition. When the internet was much smaller and search engine rankings were easier to come by, a business could earn top ten rankings and free traffic quite easily.