by Mark McGregor
Few in business would argue that the success of CEOs like Sam Walton, Fred West, Herb Kelleher and Jack Welch has been pretty amazing. They have delivered some pretty outstanding results for their shareholders. But, unlike many CEOs they have delivered this through customer understanding rather than pure financial and risk based management approaches. The result is that not only are costs kept under control for enhanced productivity, but sales revenues have grown impressively above the norm too.