by Admin
by Gord Hotchkiss
http://www.enquiro.com
Two weeks ago, I talked about the concept of selective perception, how subconsciously we pick and choose what we pay attention to. Then, last week, I explained how engagement with search is significantly different than engagement with other types of advertising. These two concepts set the stage for what I want to do today. In this column, I want to lay out a step by step hypothetical walk through of our cognitive engagement with a search page.
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