- 26 September 2005
by Brenda Wrighthttp://www.enquiro.com
One of the essential Search Engine Marketing concepts that all website marketers must understand and act upon is this:A keyword is a word or phrase used by searchers in Search Engines to find websites with information related to that search keyword.
Search Engine keywords are a phenomenal opportunity for marketers. Your potential customers are telling you what they want. Are you listening?