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Post View Conversions: An Important Display Advertising Metric

on 10 Jul  Posted by Admin  Category: Internet Related  

by Kyle Grant
http://www.mediative.com

The use and validity of the post view conversion metric is a hotly debated issue in the online advertising space and, as with search, brings about the issue of attribution. Display is very different to search and therefore requires its own set of metrics. The major differences between search and display advertising can be analyzed by looking at the variation in the user intent across the different channels.

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