So you have taken all the SEO advice, completed the on page work, got the inbound links and can now see your site on the first page of your favorite search engine. You should now be getting plenty of visitors to your site who have actually searched for what you're providing. But what if you're not ? As I have seen with one of my sites whose bounce rate remained high while on the first page for a search term I had pursued optimizing is for nothing if you don't do two important things.