Barry Diller likes long shots. He's built a career betting on the long shot. Climbing from the mail room of the William Morris agency to network exec was business as usual for Diller. Taking ABC from a perpetual also-ran to challenge the dominance of CBS and NBC was not out of the realm of the doable. And Diller's Fox is the once impossible fourth network. So, don't be too quick to bet against him.
Today, Diller is stacking his chips for a run at the lucrative search market, and he�s betting that history can repeat itself. Fresh from killing off his venerable butler, Jeeves, Diller showcased the new Ask.com at the New York Search Engine Strategies show.