by Gord Hotchkiss

Last week, I started my con­ver­sa­tion with Jim Lecin­ski, author of the new ebook from Google: ZMOT, Win­ning the Zero Moment of Truth. Yes­ter­day, Fel­low Search Insider Aaron Gold­man gave us his take on ZMOT. Today, I’ll wrap up by explor­ing with Jim the chal­lenge that the ZMOT presents to orga­ni­za­tions and some of the tips for suc­cess he cov­ers in the book.

General • SEOHost.Net Principal: A Search Filter Sidebar Has the Potential to Change the Search Engine Results Page • SEO Company Seeks New Content Partners for Growing Access to Publisher Websites and Premier SEO Blog & Content Writing Services • WebFindYou Launches FREE True Digital Marketing Master Class	Internet Related • Critical Security Vulnerability Discovered in All-in-One SEO Plugin Threatening Millions of WordPress Websites • Proactive Strategies Needed for Emerging Cyber Security Threats in 2024 • Equally AI Announces Official Launch of Flowy--The World's First No-Code Accessibility Solution
News • The Launch of Presscart is Revolutionizing the PR Industry • Digital Marketing Agency SEO.co Expands to Salt Lake City, Utah • Synup Offers Free Trials for their Local Marketing Product Amidst Major Platform Upgrades	Programming • What is application concurrency? • SQL database corruption due to index fragmentation • The advantages of PHP
Search Engines • Google’s New Focus On Helpful Content Shakes up Digital Marketing’s Go-To SEO Playbook • SEOHost.Net Principal: Google's Recent Data Reporting Bug Demonstrates the Inherent Fragility of SEO • SEOHost.net Principal Discusses DuckDuckGo's Allegations Against Google	Site Promotion • Search Engine Journal Uncovers New Data On Industry Growth In Latest State Of SEO Report • TitleTap Releases Content Marketing Service To Drive Traffic To Websites • The Most Effective Lead Generation Channels to Leverage in 2022 [DesignRush QuickSights]
Software • Place1SEO Rebrands to Provide a New and Versatile Software Suite for the FES Industry • SEO.co Releases Backlink Checker for Understanding Competitor Backlinks • The Ultimate Micromarketing Tool: Turning Text into Video	Web Development • Top Reasons to Upgrade Your Website • Different keywords require different SEO tactics • ClickTale review - powerful web site and in page analytics - try it free