by Admin
by Jody Nimetz
http://www.enquiro.com
For B2B companies, part of any good e-commerce strategy is measuring key performance indicators (KPIs). The importance of identifying proper online KPIs cannot be stressed enough. Time and time again I have seen organizations measure metrics that do not accurately indicate success areas in their online campaigns as they relate to ROI. Quite often it seems as if the online key performance indicators are not aligned with the company's overall KPIs being measured. Remember that an effective KPI should incorporate the following:
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