Path Interactive, a New York Search and Social Agency, has released a Not Provided estimator tool. The tool was designed by Vice president of Technology and development at Path interactive, Michael Stearne.

Due to the effects of secure search, site owners will no longer be able to view organic incoming traffic of search keywords to their site through Google Analytics. This impacts search optimization and reporting since Google Analytics started hiding keyword data by saying “(not provided)”. To estimate and draw some insights on what key terms might be driving traffic, got to the Not Provided Estimator Tool, connect your Google analytics and select the profile you want to analyze. Read more about the tool here.

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