Webmasters across the Internet spend countless hours preparing their websites to suit Google's latest algorithm changes, in the hope of achieving a decent Google page rank, or a handful of backlinks on Googles huge database, but at the end of the day.. does it really matter?
It's not so long ago that I used to subscribe to the notion that AOL and Yahoo believed they owned the Internet and had the right to control it. The over-the-top war on spam a clever smoke screen whilst out monitors were pumped with pop-ups that generated millions.