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Email marketing - best practices for unsubscribing

on 16 Aug  Posted by Admin  Category: Internet Related  
by Michael Bloch
http://www.tamingthebeast.net

What should you do when someone clicks an unsubscribe link on your newsletter or marketing communications? Do you just let them unsubscribe without any further hullabaloo or do you grovel and set up other delaying tactics in the hope you'll keep them on your list?

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