Date / Time

 

Ads

News by month

News Categories

Link to us

Link to us

Ads

Subscribe

Search Promotion Data

Ads

News by month 2019

Latest News

Ads

Ads

How to Align Digital Advertising with Offline Behaviors

on 26 Dec  Posted by Admin  Category: Internet Related  
by Mediative
http://www.mediative.com

I’ve been doing a lot of thinking lately about habits. Why is it that some people have to go for an afternoon snack (me!) while others crave a morning coffee? Psychologists believe that we are not necessarily pre-programmed to become smokers, drinkers or over-eaters, but instead fall into different behavioral patterns through automation. In The Power of Habit: Why We Do What We Do in Life and Business, Charles Duhigg outlines the three steps that make up a circular behavioral reaction creating automated habits:

  1. The Cue
  2. The Routine
  3. The Reward

News Categories