The world of search engine optimization has changed a lot over the past couple years. Matter of fact it has changed a lot in the past few months. Five years ago no one designed their sites to be search engine friendly. Webmasters who did know a little bit about search engine optimization may have added some keywords into the meta tags but this was the extent of SEO. Now days without proper search engine optimization your web site will not get found by the general public. This will be the death of your e-business and you if you rely solely on the internet for your income. Search engine optimization will not happen to your web site over night. Instead it can be a long hard process. Given enough time you will see the fruits come to bare from the effort you put into it.