Going Cross-Channel? Mind the gaps

by Admin

05 Oct
 None    Internet Related

by Karl Hourigan

Everybody in the business of selling something to someone else wants to know what it’s going to take to convince that someone else to say “yes, I will buy from you.” From behavioural targeting to neuromarketing, Google trends and Twitter, the idea is that if we can get inside the mind of the buyer, we will know how to sell to them.

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