by Gerard Manning
Manning Search Marketing
I have just finished designing my site this month, so I thought it would be a good place to start with my articles to touch on web design and having a SE friendly site.
Before I started working in the search marketing industry back in April 2000, I have designed a few sites, a few for myself, others for friends and for business. In the beginning, I fell for the same trap that most web designers do. The splash page. To a web designer, this gives them a chance to display their abilities. From a search marketing point of view, it is easy to see the big picture and notice that having a splash page with huge graphics and flash with very little or no content is not going to help the site achieve great marketing success on the internet. But from a web designers point of view, having a splash page looks visually appealing and often the client is very happy with it.