There has been some great discussion about SEO and where it is going in 2009. I find this both interesting and amusing. For months there have been some that have said that SEO is dead. (I’d sure hate to be one of their clients…) Others have suggested that SEO is transforming into more of an "online marketing" role in that SEO is not simply about "manipulating" the Search Engine Results Pages.
For me, SEO has always been about marketing, or online marketing. It is not just about rankings (I’ll discuss my thoughts on rankings later in this series) but SEO is more about trying to help people find the information that they are looking for. Those of us who have been involved in the world of SEO for some time have witnessed a number of changes over the years. We have seen different KPIs and metrics come to rise while others have faded into oblivion. We have seen new tools become available for use in monitoring SEO success and progression. But where are we with SEO in late 2008, as we move into the next decade?