SEO is becoming increasingly important to all who look to do business and use the Internet as a marketing tool. It is the path in which your market finds your offering. It has become almost a necessity for businesses to incorporate SEO in to their marketing plan. Many companies struggle with the decision on whether to hire a firm or conduct their SEO in-house. Unfortunately many companies lack the knowledge about SEO and assume it will be cheaper for them in the long run to hire someone "in-house".
For some companies this may be efficient while others the overlooking the hiring of a professional firm to SEO can be costly. It is as critical to your business health as if you were to feel that you could heal a fatal disease yourself because you have access to the Internet and books, instead of going to a highly trained physician. Now you laugh and say that would be absurd, but is the growth of your company worth the risk.