by Admin
by Gord Hotchkiss
http://www.enquiro.com
In the last three columns, I explored the fundamentals of humans seeking information. To refresh your memory, the purpose of this series is to explore the importance of branding on the search page. Taking several steps back to begin my run at this topic (and risking a series that is “long and extremely wind baggy”, in the words of one reader), we’re now starting to get at some of the important concepts to understand in how we interact with a search results page.
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