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Travelling at the speed of buzz

on 30 Sep  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

What makes up buzz? And what determines how fast it travels? Last week, I talked about how important the opinions of others are in shaping our brand beliefs. Today, I want to look at one category of word of mouth, the juicy tidbit, recently christened “buzz”, and see what makes it leap from person to person.

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