Is your marketing campaign working? Answer that question honestly. After putting in all of the time and effort necessary to create an advertising campaign, it can be discouraging and difficult to admit that it did not work, but admitting failure is the first step towards making the changes that will lead to marketing success.
There are many reasons why an advertising campaign may not have worked. Perhaps you failed to create a strong brand. Maybe your ads did not reach out to your target market the way you thought they would. Regardless of the reason, you need to make the changes that will increase your success.