I recently published a list of the top 100 marketing buzzwords for 2008. Noticeably absent from the list was "customer service". Maybe it's because customer service is not a buzzword, it's more of a necessity. The whole premise behind customer service is to enhance the level of customer satisfaction that your customer receives. For it is this very customer that allows you to market your product. If you have not been able to figure it out yet, the customer is in control. They are the reason you are in business. Whether it's B2C or in the B2B arena, your clients/customers are your lifeline.