by Jody Nimetz
Developing an interlinking strategy is a key piece of optimizing your web properties. Quite often many site owners do not take the time to properly plan their interlinking strategy. The process outlined below is designed to provide some insight as to how you should proceed when establishing your interlinking strategy. While this process can be modified according to how advanced your current interlinking strategy is, if anything else, establishing a process will at least ensure that interlinking is a line item as part of your overall optimization strategy.