by Marie Fitzgibbon
http://www.mediative.caAlign your digital strategy to capture summer travellersIt was the winter that never happened. At least that’s how it seemed here in Ontario. But whether the snow was blowing or the sun was shining, one thing holds true, and that’s the predictability of travellers. When it comes to travel in the search marketing space, there is a lot of logicality around user search behaviour for each season.