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PPC advertising...Are your keywords on target

on 05 Jun  Posted by Admin  Category: Site Promotion  
A few years ago, a friend and I decided to start an Internet Oldies Radio Station. After doing all the things necessary to get our station up and running, we were ready to broadcast to the 'world'. We quickly discovered however that there were already hundreds of Oldies stations online, and it was going to take some time to get our site established and recognized by the major search engines. Wanting to get some momentum going, we decided to come up with some ways to get some instant traffic to our site. One of the ways in which we decided to accomplish this was by using PPC(Pay Per Click) advertising. It was my task to come up with the 'keywords' that would drive traffic to our site. After spending some time compiling a list, I then proceeded to market our site through several PPC search engines.

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