by Admin
by Kyle Grant
http://www.enquiro.com
Click fraud has been used as a scapegoat for many pay per click (PPC) campaign's shortcomings, but recent press releases cite click fraud as only a very small percentage of the clicks that a pay per click campaign will receive and not the problem as hyped in many of the industry and trade magazines. According to an article by Enquiro's Gord Hotchkiss, citing interviews with top click fraud experts from Yahoo, MSN and Google; click fraud accounts for only 0.02% of clicks. So now that the scapegoat is effectively dead, its time to look to conversion paths and landing pages.
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