KEI - Keyword Effectiveness Index. The value of a keyword or keyword phrase that helps a web site reach the #1 position in search engines by comparing how often the keyword or keyword phrase is used and comparing it to how many web sites are using that keyword or keyword phrase to market their site.
In part one of this article I discussed how you can thoroughly research and pick the right keywords for your web site. You can read part one of this web design SEO advice here. Part two of this article will show you how to take your list of keywords created from part one and narrow it down to the most effective keywords to use. Let's start with the KEI rating of the keywords.