by Rob Sullivan
It was February 2001 when we first introduced you to the idea of the Invisible Web. Since then the term has taken off and has come to symbolize all that web content that is out there, yet inaccessible to search engines.
Yet even in today's highly competitive search engine marketing space there are many websites which just aren't search engine friendly.
While many CMS vendors, both open source and commercial, have embraced the idea of search engine friendly URLs, custom meta tags per page, efficient navigation and so on, too many designers still find it too much work to build or change a website to make it search engine friendly.