Emotion and the forming of brand memories

by Admin

26 Aug
 None    Internet Related

by Gord Hotchkiss

In my last column, I looked at how beliefs can affix labels to brands, which forever after form our first brand impression. Beliefs are a heuristic shortcut we use to reduce the amount of sheer thinking we have to do to come to quick and efficient decisions. Today, I’d like to focus on emotions and their part in the forming of memories.

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