SEM's Seven Year Itch - Part Three

by Admin

31 Jan
 None    Internet Related

by Gord Hotchkiss

The 2004 acquisition of SEM firm iProspect by the advertising network Isobar marked a turning point in the search marketing industry. Various reports pegged the total value of the deal at about 50 million dollars, including potential earn outs. iProspect founder Fredrick Marckini stood to be a very wealthy man.

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