I feel the ground shifting under my feet. And I’m not the only one. John Battelle voiced his perception of shift in a post this weekend.
Search, and Google in particular, was the first true language of the Web. But I’ve often called it a toddler’s language - intentional, but not fully voiced. This past few weeks folks are noticing an important trend - the share of traffic referred to their sites is shifting. Facebook (and for some, like this site, Twitter) is becoming a primary source of traffic.
Why? Well, two big reasons. One, Facebook has metastasized to a size that rivals Google. And two, Facebook Connect has come into its own. People are sharing what they are reading, where they are going, and what they are doing, and the amplification of all that social intention is spreading across the web.