Brochures are one of those marketing tools that almost every business needs because of their versatility. The same brochure can be used as a visual for a sales pitch, a direct mail piece, a reply to an inquiry, a trade show handout, and an advertising piece to place in other related businesses. Because of its range of utility, a brochure must be carefully designed and just as thoughtfully printed. No one wants to be represented by unprofessional brochure printing. Knowing ahead of time the choices that will need to be made when placing an order helps in choosing a quality printer and also provides faster service.