Press release in simple words means an announcement about specific happenings of a company or about the launch of a new product. In this internet age, more and more people are accepting the idea that they will have to buy goods and services through the web. This is one reason why SEO or search engine optimization and other optimization methods have become very popular with online site owners. Press release optimization is one of the relatively newer methods which is being implemented by many site owners to get their site rank at the top of search engines. To do successful business on the web, getting recognized by all the major search engines is important. If search engines do not recognize your site well, how do you expect to draw the attention of visitors? The basic rule is that you just have to undertake press release optimization in the proper way to get maximum mileage out of this.