: “21st Century Marketing Paradox” Drives Need for Marketing Automation And Mass-Customization
Free white paper gives 25 examples of automation features that a wide variety of business types and industries can implement.
Gaithersburg, MD February 3, 2011 -- Gold Lasso, a provider of multichannel marketing management technologies, today released a white paper detailing actionable techniques for the simplification of email marketing and multi-channel processes. The paper analyzes ways for business-to-business, business-to-consumer and government-to-citizen organizations to reduce cost and human error while remaining competitive online. “Marketing Automation for Everyone Explained and Implemented,” provides marketers a solid education on the technologies, implementation methods and caveats surrounding modern automation solutions.