The Five Ps of Marketing: Do They Apply to SEM? - Part 1

by Admin

19 Jun
 None    Internet Related

by Jody Nimetz

If you take any marketing course in business school, the Five P's of Marketing are ingrained into you from day one. Collectively these 5 P's (sometimes 4, depending on the text) make up what we as marketers call the Marketing Mix. While there are some variations to the P's, they generally consist of:

Product - the product or service offered to the customer
Price - pricing strategies with the goal of meeting a desired profit margin or costing structure
Place (Distribution) - distribution of the product/service to your target market
Promotion - communication and endorsement of your product/service to a customer
People - service marketing and the level of customer service you provide to your customer

News Categories