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Marketing In The ZMOT: An Interview With Jim Lecinski

on 25 Jul  Posted by Admin  Category: Internet Related  
by Gord Hotchkiss

A few columns back, I men­tioned the new book from Google: ZMOT, Win­ning the Zero Moment of Truth. But, in true Google fash­ion, it isn’t really a book, at least, not in the tra­di­tional sense. It’s all dig­i­tal, it’s free, and there’s even a mul­ti­me­dia app (a Vook) for the iPad.

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