by S. Housley
The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods.
It is important to realize that while monitoring your competitors is essential, it could easily become an obsession. Therefore, it is crucial that you strike a balance when incorporating it into your business plan. There are several ways to conduct successful stealth competitive intelligence operations. While it is fanciful to imagine yourself as a secret agent or spy, none of these techniques are difficult, hidden or secretive. In fact, most of them are tools or services available to all businesses.